As little as two years ago if I told someone I was in the business of wine they would most frequently say either one of two things, “That must be so much fun, you get to drink for work,” or, “oh, are you a summolyear?” And of course the response would either be, “It’s a job that has its perks,” because we don’t get to drink all day and it’s not always that fun, or “No, but I am an enthusiast.” Now I find that while pouring for casual public in-store tastings on a weekend afternoon, I think I’ve had at least one customer a week ask if I’ve seen Somm and whether or not I’m certified as one.
Now why the reference to Sideways at the beginning? When that movie came out merlot sales began to lag and pinot noir sales shot up. Is this because of a fair inherent superiority of one grape over another? That’s probably a bigger debate for another time, but I would still say no. There are many examples of world class and rotgut bottlings of both grapes, but pinot noir had the good fortune of receiving positive press in a movie. Even with positive and negative examples of wine professionals, the recent documentary has continued to add weight to the notion that sommeliers are the leaders of the pack for all your wine needs - whether it’s fully deserving or not.